Moving Ahead of the Millennials
It’s important to understand the different generations that compose your audience, particularly the new generation of readers. You want to know what they value and how
Be Your Own Audience
In the online publishing world, we spend a lot of time trying to learn about our readers . . .
5 Steps to a More Mobile Publishing Platform
Just exactly how do you become more mobile (aside from adding wheels to your shoes)?
Enhanced Content = Deeper Audience Engagement
By now you know that a healthy SaaS Web Content Management Platform allows you to create deeper engagement opportunities for your audience . . .
Social Media and Mobile, A Marriage of Opportunity
We know that the publishing model is evolving as online and mobile delivery change consumer and business behavior. Social Media and mobile are two of the key
It's Print AND Digital, Of Course
There is no debate that the web forever changed the face of publishing. The greater question is how . . .
Online Publishing and Advertising Overload
How many ads are too many? Spend a few minutes trying to find information online, and you might wonder if anyone is even asking that question . . .
How Well Do You Know Your Audience?
Taking time to gather meaningful information about your audience translates to . . .
The Turnaround Letter + ePublishing = Increased Revenue
Industry-leading newsletter The Turnaround Letter reinvented itself and quickly achieved 36% r
Are SaaS and IT Mutually Exclusive?
With all the cloud solutions out there there’s a lot of talk about the changing role of IT . . .
Keep Your Web Content Fresh, Keep Your Sanity AND Engage Your Audience.
It is true that your website content should be updated as frequently as possible—but what exactly does that mean? . . .
How MUCH speed do you need?
In our recent post, The Need for Speed, we talked about
Publish in a Continuum, Not a Vacuum
The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .
The Inevitability of HTML5 for Web Design
As an online publisher, you've learned that every new development is not necessary for your business, but there are some things you shouldn't ignore . . .
Need for Speed: Page Load-Time Matters
No one likes to be put on hold
Leading the Pack: How Marketing Can Support Online Publishing
To increase your revenue, you can build on content and design with your marketing efforts. A recent trend shows . . .
Publishing Made Pinteresting . . .
A couple of weeks ago, we raised the question about whether Pinterest and publishing go well together. True to form, successful businesses and organizations are quickly figur
Good News: The eNewsletter is not Old News
With everything happening in Social Media these days, it’s easy to forget about proven tools for website engagement and audience interaction. . .
Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around
To link or not to link, that is the question. Actually, the real question is . . .
Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around
To link or not to link, that is the question. Actually, the real question is . . .
The Latest Rage in Social Media--Another Marketing Opportunity?
If you haven’t heard of Pinterest, you will soon. It’s the latest rage in social networking sites. But don’t rush to join it—it may be right for your
Increase Reader Engagement: Own the Span of Attention
The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability . . .
StoneWorld.com: Not Just a Pretty Picture
If a picture is worth a thousand words, StoneWorld.com’s relaunch is worth millions. The website takes cloud c
You Say Social Media, I Say Social Network
Part of the challenge of transitioning to a new online content model, is that it is constantly evolving. While this gives you the opportunity to shape and influence your mark
Content is STILL King (with SaaS and eCommerce)
Making money online using cloud content management can be a hard thing to wrap your mind around, but some of the old rules still apply. Most people
IBJ.com Wins Prestigious EPPY Award
IBJ.com has been awarded the EPPY top honor in the category of business and finance websites with fewer than 250,000 unique visitors. IBJ.co
ePublishing Presents Revenue Strategies to SIPA
ePublishing CEO Tom Chaffee presents to SIPA's 2011 Annual Conference, with ideas to enhance audience engagement and make more money online. For the full presentation, click here...
Automated RSS Feeds
Increase readership and subscriptions with RSS Feeds created with the click of a button...
Cloud Computing: 4 Reasons Why CFO's like the Cloud
Recent surveys of CFOs report a growing preference for the Cloud. Read why...
Generate Leads, Enhance Customer Service
Mobile! Tablets! Video! ... Integrations? Integrations may not be the sexiest topic, but integrating your
Yes, Blogs ARE for Business Publishers
With an undeserved reputation for marginal relevance for business publishers ...
Mobile Business News: Check; Mobile Video, Mobile Blogs: Check -- Mobile IBJ.com Delivers it All!
Indianapolis Business Journal, IBJ.com, delivers a wide range of news and resources for the Indianapolis business community. Adding to its portfolio of print, web, eNew
BNP Media Partners with ePublishing
BNP Media, a leading family-owned BtoB publisher, has agreed to work with ePublishing to relaunch its 80 sites, representing 10 publis
Easy A-B Testing for Success
When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know yo
IBJ.com Launches With ePublishing
Indianapolis Business Journal Gets it Right; Moves to Head of Business Class INDIANAPOLIS, Indiana (December 8, 2009) – Indianapolis Bus
Hosting Environment
ePublishing’s next-generation platform is offered as a hosted content management and eCommerce system.Our environment brings industry best practices to create the most sec
New MDM Site Goes Live
Modern Distribution Management delivers circulation-controlled content and eCommerce through a broad array of articles, news, blogs, video, webcasts and directories.
NewMajority Launches With ePublishing
David Frum, resident fellow of the American Enterprise Institute has worked with ePublishing to create a dynamic new online magazine and highly active political community.
Use Search Engine Webmaster Tools to Monitor Your Site
Major search engines like Google and Yahoo provide webmaster tools that assist you in evaluating your links and content on an ongoing basis. Smart webmasters use these tools regularly to en
ePublishing Releases Version 5.3
We are pleased to announce the latest release of the ePublishing platform. Version 5.3 introduces several new features requested by our clients - while enhancing the functionality and impr
Resource Center
Welcome to the resource center – where you can download brochures, case studies & white papers to learn how ePublishing has helped our clients grow with an unmatched combination of
Resource Test
Welcome to the resource center – this is where you can learn more about ePublishing and access valuable industry content. Visit often as this area will be changing regularly.
Comcast To Control Your Content?
Beginning October 1st, Comcast, one of the country's larg
Using Metadata For Profit
Is it metadata or is it meta data? What is the differ
Amazing How a Little Search Engine XML Sitemap Can Help Your Site!
It was just over a year ago when I launched a site for a client that had no concept just how much traffic can be drawn to their site by having a Search Engine XML Sitemap in
Go Where The Readers Are: Easy Traffic-Building Tactics
With the post-holiday rush behind us, and a new administration ahead of us, I thought
Advertising Age Integrates Web Video Report
ePublishing has recently completed the migration and integration of Web Video Reports into the Advertising Age website. Previously, Web Video Reports was running separately on a separate co
CelebTV Re-Launches With ePublishing
ePublishing recently re-launched CelebTV.com and enhanced its Search Engine Optimization to further increase its already high traffic on this video centric website.