Planning to start a new web development project but wondering which platform to build it on? This is a common dilemma many businesses and professionals face when they embark on a journey to establish their online presence. WordPress emerges as a compelling solution to help you overcome this uncertainty. With uncountable themes, customization options, and plugins, it is a perfect platform to create personal blogs or design enterprise-level websites.
Whether you are a seasoned developer or new to website creation, WordPress is a user-friendly platform that lets you execute your ideas with ease and efficiency. But what makes it different from other content management systems (CMSs)? Below are 7 benefits of using WordPress that make it a preferred choice for building optimized and scalable websites compared to its contemporaries.
1. WordPress has a pricing plan for all
When starting a new blog or website, cost considerations are paramount for everyone. WordPress stands out in this regard with its monthly or yearly plans, designed and priced strategically for starters, explorers, creators, entrepreneurs, and enterprises. As it is built on open-source software, the basic version is free to download, use, and customize.
WordPress provides a 7-day free trial to explore its hosting options and avail unmetered bandwidth with high speed and security. If you want to scale your website with high storage and target unlimited visitors, you can choose from the ‘Go Geek Unlimited or Creator’ plan.
Another cost-effective advantage of WordPress development is that the domain registry is extremely economical and hassle-free. It has 350+ domain extensions, including .com and .blog, that help you establish your unique identity on the web without compromising your budget.
2. WordPress features multiple customization options
In the age of evolving technologies, the one-size-fits-all approach rarely works. A website’s design and colors depict a brand’s personality, and WordPress ensures you can customize all these to make your website stand out. If you are a blogger looking for a minimalist design or a brand owner seeking bold and innovative styles, you can choose a theme from the existing library or design your own. You can further personalize your website by editing the color schemes, layout variations, and typography settings.
In addition to this advantage of WordPress development, you can also edit the widgets and sidebars to improve the website’s functionality. You can use widgets to add dynamic elements like contact forms, social media feeds, recent posts, and subscription buttons. You can also control the appearance and placement of these widgets within footers or sidebars or can place them at other areas to increase usability and user engagement.
3. WordPress provides automatic maintenance and update solutions
Regular updates are essential for maintaining website stability and performance. Automatic maintenance and update solutions in WordPress allow you to access the latest version of the core software, plugins, and themes. They eliminate the need to download, install, or apply these updates manually. Automatic assistance is advantageous for leveraging bug fixes, compatibility improvements, and performance optimizations without the need for manual intervention. This ensures that websites remain responsive, reliable, and functional and deliver a seamless user experience across devices.
Manual updates at times may even cause disruption or downtime, hampering the user experience. By automating the update process, WordPress eliminates the risk of downtime and any browsing interruption for the visitors. This feature simplifies the overall maintenance workflow and customer engagement on your website.
4. WordPress supports integration with third-party apps and services
Among the major benefits of WordPress for business owners and individuals, the robust integration feature stands out as one of the key advantages. Integration of third-party apps or tools is important to expand a website’s functionality beyond its core features. You can incorporate email marketing tools such as Mailchimp, CRM solutions like HubSpot or Salesforce, or eCommerce capabilities like Magento or Shopify into your website. This helps you tailor the content to achieve your primary objective, whether selling products, providing information, educating your audience, or entertaining them.
You can also embed multimedia content from platforms like Vimeo or YouTube, add social media platforms for seamless sharing, and incorporate live chat features into your website. By leveraging such integrations, WordPress developers can scale the websites without having to perform extreme custom developments or migrate to another platform.
5. WordPress offers plugins like WooCommerce for online selling
A fundamental reason for professionals and businesses to build a website is online selling. One of the key benefits of using WordPress is that it features WooCommerce integration, which is popularly used for setting up and managing online stores. You can easily navigate through the seamless interface to create product listings, manage inventory, establish a secure payment system, and provide a professional shopping experience to your customers.
Moreover, you can scale your online store with WooCommerce as your business grows. You can begin operating as a small seller and expand your inventory or services as your capabilities grow. From adding new products, targeting new audience bases, expanding your service line, and implementing the latest marketing strategies, WooCommerce accommodates all your changing needs. It also has built-in analytical and reporting features for you to track performance metrics, make data-driven decisions, and find growth opportunities.
6. WordPress has dedicated space for community support and collaboration
Another advantage of WordPress development is its focus on keeping a vibrant and supportive community together. For new professionals or businesses across industries, this feature helps them avail guidance and assistance and collaborate with thought leaders. Users at any proficiency level can acquire extensive knowledge and mutual support, while getting their problems resolved with the help of expert insights.
WordPress has an extensive knowledge base that contains documents, forums, tutorials, and blogs. A wide range of topics, including web development, optimization, and troubleshooting, are covered here to help you at each step. It also has an active forum where you can ask questions, seek assistance, and get ideas from fellow members. In the digital world, WordPress conducts webinars, and beyond that, it provides collaboration opportunities through local meetups and WordCamps.
7. WordPress has rigorous security measures to protect your website against vulnerabilities
Eliminating risks like data breaches, unauthorized access, and malware infections is essential to keep your websites secure and operational. A major advantage of WordPress development is that it strongly emphasizes security measures to protect your websites and lets you scale your business with peace of mind.
WordPress keeps in touch with regular innovation and development in the online world and provides timely updates to fix bugs, security loopholes, or other vulnerabilities. It follows the best coding standards and security protocols for a safe codebase. These robust measures, on the core level, avoid the likelihood of your website getting exploited by malicious attackers. WordPress also focuses on authorization and authentication control, community security initiatives, and security plugins and tools to build a safe and sound platform for all.
On a concluding note
These benefits of using WordPress certainly make it a perfect platform for professionals, small-scale businesses, or large enterprises. Yet, the ever-evolving nature of WordPress ensures that there’s always more to uncover, explore, and achieve. As you embark on designing your first website with ease and embrace the versatility of the platform, you’ll find yourself joining a community full of innovators and leaders ready to support and inspire your journey.